Paw Prints
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Designing Clothes That Kids Love To Wear
With the sunshine flooding into our studio undermining the recent cold snap, I am all too aware that the summer will be upon us in two shakes of a lamb's tail and demand for kids t-shirts will go through the roof. It's been a while since we launched our last design, Garfunkel the orangutan, who bears an uncanny resemblance to the wispy red haired singer of the same name, and I'm keen to begin work on a new design.
Of course when deciding what to design, we always take into account the weird and wonderful suggestions we receive from the public (there'll always be someone who wants a pangolin or a pygmy shrew). However with such varied requests, it's difficult to choose a species to get our creative claws into; especially one that's going to contend for the title of most popular design, an accolade the guinea pig has comfortably held for years.
I'm very keen for my next design to capture the imagination of children as they embark on a new adventure into British summertime, and a couple of recent developments may provide me with just the inspiration I'm looking for. We've been very excited by the potential of several joint ventures we've been discussing with farms and animal sanctuaries across the country. We're hoping they'll bring our products to the attention of a wider audience of animal lovers. The collaboration most likely to be concluded in the next couple of weeks is with Cotswold Farm Park. They seem incredibly enthusiastic about our kids t-shirts and accessories and we're sure our products will make a great addition to their shop. What's more, with the huge variety of different breeds they keep, I'm presented with a great opportunity to find my next muse. Or should that be moos (sorry), because right now, I'm definitely leaning towards a highland cow design. With their orange dreadlocks, their large polished jet eyes and their nose bling, they lend themselves perfectly to the Paw Prints style. However, would a highland cow get the seal of approval from those that matter?
Well in my experience, the more colourful and eccentric a design, the more kids embrace it and it's always been our objective to make clothes that children actually enjoy wearing. It often amazes me how few designers actually take this into consideration when making children's clothing. A cursory glance at the bland offerings on the high street only goes to prove the point.
So I have my subject, what next? Well firstly lots of research: trawling through countless images in books and online for inspiration, getting down to the farm with my camera. I then make rough preliminary sketches as I grapple to capture the true nature of the beast in pictorial form. I develop said sketches on my computer using special wizardry and bring the illustration to life by selecting the perfect colour combination. Before you know it, there's a brand new design to add to our rapidly expanding line of kids t-shirts. It may not be able to knock the guinea pig off its throne but with a bit of luck, it might give it a run for its carrots!
About the Author
I am a designer and joint owner of an independent children's clothing company called Paw Prints. We incorporate our love of wildlife and our passion for graphic design to create a menagerie of clothing and accessories inspired by the animal kingdom. Through our bold striking style we capture the characteristics of our chosen subject, bringing the designs to life.
We are driven by a desire to create exciting colourful products of the highest quality while maintaining an ethical approach to business, only working with socially responsible manufacturers. We provide parents with a fresh alternative to high-street fashion and kids with clothes they actually want to wear.
Fall is coming that means my Great Dane is going to have great big messing paw prints !What do I do??
Any sugestions are welcome
Thank you ~ Michelle
Well, that's easy. Teach the dog to sit when he comes in to have his paws wiped before moving from the doorway.


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